TikTok stopped being just an entertainment app a while ago. Plenty of businesses in Baku now find new customers through it. Unlike other platforms, an account with a small following can still reach a wide audience on TikTok, because the algorithm pushes good content regardless of how many followers you already have.
How to switch to a business account
After installing the app, go to "Profile," then "Settings," and look for "Manage account" - the option to switch to a business account is right there. It's free and takes a couple of minutes. A business account unlocks features a personal profile doesn't have, including a contact button, a website link, and detailed analytics.
Set up your profile properly
Your bio should explain what the business does in one line, and it should always include a contact detail or a link to your site. Using your logo as the profile photo helps with recognition. Picking the right category also matters, since it helps TikTok show your account to the right audience.
What to focus on for your first videos
Most successful TikTok accounts are built on genuine, interesting content rather than expensive production. For your first videos, focus on:
Trending sounds and effects, adapted to fit your brand's own style
A strong hook in the first 2-3 seconds that grabs attention
A short, clear message - videos around 15-30 seconds tend to perform best
A natural, unpolished feel - overly edited videos often get fewer views than raw ones
How often should you post
TikTok rewards frequency more than other platforms do. Posting at least 4-5 videos a week is a reasonable minimum, since the algorithm is constantly testing new content to see what resonates. That pace can sound demanding, but simple phone-shot videos can perform just as well as anything more polished.
Track your analytics and adjust
TikTok's built-in analytics show which videos got the most views and when your audience is most active. Checking these numbers regularly helps you figure out which format and topics are actually working.
Running TikTok alongside Instagram and Facebook adds real work, especially since each platform needs its own content style. If you'd rather hand that off, the SMM service from Sharaf Media helps build a strategy across multiple platforms, TikTok included.
FAQ
Is switching to a TikTok business account free?
Yes, the switch is completely free, and you can revert to a personal profile at any time.
Is TikTok only useful for reaching a young audience?
That used to be true, but the 25-45 age group is now quite active on the platform too, and that trend keeps growing, including in Baku.
Do I need professional equipment to film videos?
No, most successful TikTok videos are shot on an ordinary phone camera - the focus should be on the idea and pacing, not production value.